Sony “currently investigating” Windows Phone 8 but makes no commitments

WP Central

How we feel about Sony adopting Windows Telephone viii

Sony Mobile Communications is one of those finicky OEMs who are constantly adjusting their strategy as the market changes effectually them. Actually, that's hardly a bad position to take and that seems to be the case with their position on Windows Phone viii too.

In a recent interview with Mobile Magazine, Sony Mobile's United kingdom & Ireland MD Pierre Perron discussed their latest opinion on Microsoft...

"Sony's strategy is 1 of openness. Microsoft is a Sony partner with the likes of our VAIO laptops and it'due south integrated onto our tablets. As far equally Xperia smartphones go, Android remains the preferred partner, although Sony is not a single partner visitor. Nosotros are currently investigating with the likes of Microsoft the possibility of diversifying our production strategy."

The concluding role has raised a few eyebrows in the tech globe as information technology could very likely mean that Sony may become another big OEM to join the Windows Phone 8 revolution.

Or maybe non.

That quote is certainly meliorate than the earlier opinion that "no one cares almost WP7" and information technology lends come credence to the earlier Tweakers.internet rumor, but Sony has had a long history of toying with Windows Mobile and Windows Telephone. Back in 2022, Sony even had a 'Julie' image phone with Windows Phone 7 on board—but then the company patently backed out.

Sony

An Xperia Windows Telephone could have a lot of potential

Besides, in early 2022, they had a similar position for the media on the same topic:

"We absolutely maintain to keep an open up mind towards Windows Phone seven. We proceed to engage in a relationship with Microsoft, but we haven't made any concrete declaration almost when and how nosotros would introduce Windows Telephone 7 into the portfolio."

From what nosotros understand, companies like Sony, Asus, Acer and other not-committed partners keep a skeleton coiffure of engineers working on Windows Phone prototypes—assuasive them to try the new Os and see what they can do with it. We're quite confident that Sony probably has a few exam devices with Windows Phone eight for their engineers to experiment on. Companies do this because if they want to shift strategy, they don't want to look around the room and ask "Okay, who do we hire to get started".

And that's what we think Sony means here. Forth with Windows eight Desktop for computers and tablets, Windows Phone 8 must take come up up equally office of the licensing packet at some point. Our position is Sony will take a wait-and-see approach on how well Windows Phone 8 is received and perhaps may join the Microsoft mobile camp in 2022 if they are impressed (and similar what they can negotiate).

In other words, while this sounds skilful, we're far from calling this a dwelling run only withal. Consider it to be friendly PR and zip more than.

Source: Mobile Magazine; Thanks, bilzkh, for the tip